What do you post on a real estate Instagram?

The use of social networks for professional purposes has become something recurrent in practically all segments. It is one of the biggest trends in various fields of activity. In the competitive real estate market, it is no different.

Instagram has been gaining more and more space around the world, and it offers a series of interesting features, which can be extremely useful when presenting real estate features, launching a promotion, or even strengthening the relationship with customers.

Your business profile
Instagram offers a number of different features and tools to its users depending on their characteristics, demands, and preferences. So, one of the first steps you need to take when deciding to work with Instagram is to have a business account or creator profile, rather than a personal profile.

Keep in mind that your posts and interactions need to be business-oriented as professional brokers are totally dependent on your credibility to close more sales.

Biography/profile clear and objective
After turning your profile into a business or creator account in Instagram settings, you should be careful when writing your profile, the little description that is right below your profile picture. After all, this can be decisive for the success or failure of your interactions, being a crucial point for customers to decide whether or not to follow you.

Having an effective profile is extremely relevant and you should invest some time in it. Be sure to include your full business name or the name you want to be known by. There is the possibility of using emojis and hashtags, as well as placing links directing the user to its official website, WhatsApp, and other places of interest.

The right content
Content is the most important part of Instagram, and when we think about Instagram, it must be strongly visual-oriented, whether photos or videos. In the real estate market, the focus of publications should be real estate, which should be presented to followers in a strategic way. You may post photos and short videos of the units that are available, highlighting the positives of these opportunities for customers.

In addition, it is always recommended to be careful in the description/captions for each post-publication, using terms and expressions consistent with the profile of its readers.

Another important tip is to always leave the property price information accessible in the post. By making it difficult to access the price, you can end up directing the user to competitors, where he can find the value of the property more easily. The property price is the most important and the users don’t want to spend time trying to find out it. It’s very irritating.

You can also make posts about your daily life, routine, and tasks that involve your audience so that your profile is not just a real estate publication.
Not all content should be made just to get a direct sale and get people’s attention and get them to start following you organically.

Property short videos
If you’re an Instagram user, you’ve probably heard of Reels, a relatively new feature that’s been getting a lot of attention from the network’s developers lately. It is a space in which the user can create and post short videos, which should not exceed 60 seconds.

It is possible to record alive, with your smartphone, or rescue it from your device’s gallery, adding music, colored filters, and texts. You can use the tool to present real estate launches, for example, and publicize good options available in your real estate portfolio.

It is also an alternative for launching promotions and discounts; for example; fee exemptions, partnerships with other institutions in the area, etc. Use your creativity to drive engagement as Instagram uses the algorithm to promote profiles based on your engagement, such as likes, comments, and shares.

Choose good hashtags
You may already know that a hashtag is a term associated with relevant topics or discussions at a certain time or context, which are recognized by having the hash sign (#) before the keyword. It gained a lot of notoriety on Twitter and Facebook, but it has a very interesting use for Instagram users.