Creators x Influencers: what is the difference?
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Professions inserted in the online context can be similar, however, there are factors that differentiate them. Professions inserted in the online context can be similar, however, there are factors that differentiate them.
Due to the increase in digital influencers, having a strategic plan is more and more necessary
When talking about Content Creators and influencers, you can think that both professions are similar, since influencers are responsible for the content they create for their audience. Digital influencers are all people who have many followers.
It is not just the act of following that makes them “influencers”. In addition to carrying a countless number of fans, they also need, to be responsible for the decision-making of their loyal audience.
But if they are the ones who direct your content, how do they differ from digital creators? The answer is simple. Although influencers give visibility to the content they work on, behind this creation there are Digital Creators. And who are they, and what are their roles? For those who look from the outside, making a publication for social network is something simple, after all, just choose something and publish. However, this is where people misunderstand. For a brand or person to be influential, a complete preparation of the publication is essential, as a good engagement is necessary for the content to be relevant.
The person responsible for creating everything – checking the best days to publish, what the contents are, the way the publications should be made, that is, the entire strategic planning of the client’s means of communication – is the content creator. So, when we need to point out the differences between one and the other, we can define that digital influencers are the face of creation, but behind them are the creators who make publications successful.
Something that cannot be left out when pointing out the difference between influencers and content creators, is that every “influencer”, at least one day in life, has already been a creator, since in the beginning he was responsible for feeding his platforms. However, at a certain moment, he chose to hire a person who was fully responsible for the total planning of publications, so that he would only be dedicated to the visibility of what he addresses in his content and the material would become increasingly relevant.
It’s not quite THIS hard. But it’s not easy, either.
