Content creator is a promising profession in 2023
Partnership with major brands boost creators in the content creation industry
The content creation profession is one of the trends of 2021 that can generate millions of job opportunities, as stated in the report “Jobs of Tomorrow“, released by the World Economic Forum in Davos. Brands and companies are increasingly adopting communication strategies such as content and influence marketing to promote their products and get closer to their audience, consequently leveraging the creative profession even more.
Anyone who thinks that producing digital content is a simple profession is wrong. There is a lot behind the ready-made video, it is necessary to build a strategy, develop a script, define the recording, editing, and produce the visuals. There are several stages of creation that need to be always present, mainly in the script and in the thumbnails, which is where your brand identity will be showing.
The creator profession is responsible for being a spokesperson for a large audience and this year promises to stand out even more in the industry market through ties with major brands and the co-creation of new trends.
To keep up with this market that is changing faster and faster, it is necessary to keep up to date and be open to new approaches, seeking improvement and professionalism.
